Ikea’s RGB Billboard
Three headlines, three colors, three bulbs. This genius advertisement shows a clever way to use RGB (a.k.a. red, green and blue) in a minimal ad space. It’s so visually attractive that the results are memorable, clever and emphasizes IKEA’s space-saving message.
The billboard shows three different messages depending on which bulb is lighting it up transforming the relative small 9 m² billboard into a giant 27 m²!
Make good use of your space it’s more about creativity and tricks, IKEA proves again that a small space can look great with the assertive use of color and light, I love it!