Behind an Awesome Candle Business
We are really passionate about what’s behind businesses that offer beautiful, colorful and interesting products. Today we are sharing about Cerería de Jesús and what inspires the products in this local candle business in downtown Mexico City.
I have always believed that there is nothing that you can’t find in downtown Mexico City. Nothing. From delicious food, handcrafts, clothes, shoes, makeup, products from all over the world, etc., if you can imagine it, you can probably find it there.
I love to take a trip or two every month to the streets of downtown Mexico City. Sometimes I go looking for specific products. Other times, I just go searching for neat and interesting new things.
That’s how I discovered Cerería de Jesús a few days before Day of the Dead. I was struck by the extra colorful candles in their store. Their intricate and detailed designs were so amazing that at first I thought it was plastic or glass, but no, it was wax!
So I returned last week to chat a bit with one of the owners and get to know more about the inspiration behind the company. A lot of their candles are created for religious ceremonies and festivities, but they also make candles for home decor, weddings and other events. One thing I really loved was that some of their materials are used in traditional mexican handcrafts like the beautiful beaded Huichol art, like the one we found in Puerto Vallarta a few months ago, those tiny beads are glued with wax. It’s super interesting and cool.
We love to learn about businesses that make interesting, creative and colorful things, just like Cereria de Jesús. Read more about what’s behind this business that’s been in downtown Mexico City for more than 100 years.
What does Cerería de Jesus do?
We are dedicated to creating and distributing a large variety of candles. Many designs are manufactured here, but we also sell designs and products from other people.
What is your most popular product?
Everything depends on the season. We have 3 or 4 great seasons. Easter is one of them, when our best seller product is the Pascual Candle. Then we have Day of the Dead. In December we sell a lot of candles for Christmas and New Year, the star products during this time of the year are the Advent candles and the doceneras that a lot of people light the first day of the year for luck and blessings.
What is the creative process behind your designs?
We do a lot of costume design, so many people already come with an idea or a specific color palette. We also have a lot of molds with our popular designs so we just recreate them and change colors every season.
What are the most popular color combinations in your products?
Christmas is all red, green and gold.
For Day of the Dead, orange, yellow, purple and fuchsia (hot pink).
One of our favorite combinations is fuchsia, orange and yellow.
For weddings we sell a lot of white and ivory.
Tell us a little about the company
Cerería de Jesus has been in business for more than 100 years. We are the third family in charge.We took over the business five years ago, so we are relatively new.
These five years have been a process of redesigning and rethinking the products we offer. The family that owned the business before us was more dedicated to selling feedstock and traditional candles. We have decided to focus a little more on the designs. That’s why we started to offer decorative candles and candles for weddings and other events. We also add candles inspired by the holistic trend.
One of our goals is to create new, modern, functional products without losing the traditional touch.
How does the mexican culture inspire the products you sell?
Our culture is one of the first things we consider when adding products to the store.We look for inspiration in the architecture and decoration of churches and altars, the baroque details in some cities and a lot of mexican native art and handcrafts from Morelos, Oaxaca, Guanajuato, Jalisco, etc.
We also feel really inspired by popular mexican patterns, especially the florals, so our products are a mix of all those things.
What do you think is the key to success for this company?
Hard work is the secret. We also believe that candles have a special meaning. You often light a candle because you feel lost, so this light illuminates your way, and that is exactly the intention of the business, sharing with our clients some light.
It’s also something very important for our culture. In the mexican tradition we like to light candles to send protection or good vibes.
Another thing we do is provide wax to many mexican crafters. With our wax they make beaded huichol art and decorate some Mexican traditional masks.
Cerería de Jesús is in downtown Mexico City. Their products are amazing and have so many designs and you should definitely check them out one day if you are in town. They ship to every part of the world, so you can also see more about their products on their Facebook site.
We are really passionate about what’s behind businesses that offer beautiful, colorful and interesting products so you will see more interviews like this one. I hope you enjoy this one!