Meet Sherwin-Williams Color of the Year 2017
When I moved to Asheville, North Carolina, I felt captivated by the warm tones that covered the streets of the city during fall.
I arrived with the idea of painting our new apartment in a cool gray tone, but the warmth of the place made me decide for a cozy brown named Mocha (SW 6067).
I painted just a few walls with Mocha (SW 6067), and that was enough to create an intimate and comfy space that we loved for years. However, I dreamt constantly about cool gray walls, something about it made me think of modern and stylish spaces, and I wanted that feeling in my apartment too.
Last week, Sherwin-Williams announced Poised Taupe (SW 6039), as the 2017 Color of the Year. This modern take on a timeless classic is that color I dreamt about 6 years ago, when I moved to Asheville, North Carolina! A beautiful neutral that brings warm and cool tones together to create one irresistibly versatile color.
“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking the color to an entirely new level. Not cool or warm, or gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” says Sue Wadden, director of color marketing for Sherwin-Williams.
A Sherwin-Williams team traveled the world to identify the latest color. From there, they discovered that the neutrals are in a transition from monochrome gray of the past five years to a more complex brown.
The current trends related to natural, organic influences and earthy tones also inspired the selection of this color as a winner for this upcoming year. “Consumers crave spaces where they feel welcome and welcome to get in. The brown earth combined with a conservative gray, creating Poised Taupe, embodies all these emotions,” said Wadden.
TIP: You can incorporate interesting details around your home in bright colors, like the orange bowls and fresh flowers in the image above, so your space always looks fresh and happy.
COLOR PALETTE INSPIRATION:
Which space would you like to paint with the new color of the year 2017, Poised Taupe (SW 6039)? What color combination do you like more?
Image credits: All images provided by Sherwin-Williams.