Ikea’s RGB Billboard

Three headlines, three colors, three bulbs. This genius advertisement shows a clever way to use RGB (a.k.a. red, green and blue) in a minimal ad space. It’s so visually attractive that the results are memorable, clever and emphasizes IKEA’s space-saving message.

Ikea's RGB Billboard

The billboard shows three different messages depending on which bulb is lighting it up transforming the relative small 9 m² billboard into a giant 27 m²!

Make good use of your space it’s more about creativity and tricks, IKEA proves again that a small space can look great with the assertive use of color and light, I love it!

2 Responses

  1. Sara Strauss says:

    This is a really interesting ad! Go IKEA!

  2. Leslie says:

    🙂 Love it!

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