Posts Tagged ‘web colors’

Color and Branding for Bloggers

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Color and Branding for Bloggers

As a blogger myself, I understand how much of our own feelings, thoughts, and daily adventures are shared out there on our blogs. We usually talk about the things we love, that inspire us and we want to express with the spice and uniqueness that our own personality and style brings to the table. That is what makes us different from others and what makes our readers identify with us.

When a company chooses colors for their brand, they usually think in the color palette that expresses the nature of the products or services they are selling. An example: a makeup company might go for a pink, black or maybe a silver color palette, these colors are popular in that industry and they speak to their clients.

Bloggers are a bit different because they don’t have a physical product. Their business profile is more like a service, a service that is their content and their voice!

I struggled with this a lot at the beginning, I didn’t understand that I was my own brand. Imagine that you put your content, images, social media, business cards, including some pictures of the outfits that you wear when you go out to events in a bubble, all of these should have some kind of consistency and structure, just like a color palette. When I started building my brand I used a neutral and simple design, which although it could have been perfect for others, it just wasn’t me and didn’t match the name of my blog which was really important for me.

Some of the questions you can ask yourself when you are looking for the perfect color palette for your blog:



Look around your closet, your home, your Pinterest boards. What colors are predominate throughout your content? Choosing your favorite colors for your blog is great because you feel comfortable around them and they also match your lifestyle and personality, which is often reflected in the content of your site.

My friend Sara from Sincerely Sara, used her favorite colors as inspiration for her blog.

“I chose purple, blue, and pink for my blog, Sincerely, Sara, for two reasons: The first reason is because those are my favorite colors and I think they go very well together. The second reason I chose them is because I want my blog to be a happy, open, and fun place, and I think those colors speak to that. “

Color and Branding for Bloggers

And Rekita from Her and Nicole used a pink and gold color palette. The red touches express her cheerful and energetic personality and the gold details added the perfect amount of style and glamour. It is so her!

Color and Branding for Blogger




Is it fashion, decor, do it yourself, food? If you don’t talk a lot about your personal life but you focus more on a specific topic, you could use some color psychology to choose a color palette that matches the industry you blog about. I believe that pink is great for fashion blogs, blue, green and the timeless combo black & white for decor sites, orange and brown for blogs about food and almost any bright and fun color palette can go well for a blog about crafting and do it yourself.

When you talk about a specific topic with a specific style, that never changes, you can create an original website design with colors that, instead of fighting with the content, are a complement to it. For example, the amazing Justina Blakeney whose site is a reflexion of the topic and style of her brand.

And there is the other side, the blogger that prefers to keep things simple so the background doesn’t fight with the content and images. My friend Maru from Fashiony Fab said:

“I wanted something very clean and fresh but with and a touch of color here and there so that the posts could be on the spotlight without any distractions. That’s why the background is mostly white. The second color that came to mind was gold, something fresh and glamorous that goes well with the fashion and beauty posts. And finally, for the touch of color, pink, since that’s my favorite color and it’s something that really catches the eye. What my designer and I did to help with this was to make a Pinterest board and pin all the inspiration there, which made the branding so much easier. “

Color and Branding for Bloggers




An interesting example about the way bloggers work is my friend Carmen from Shugar Love. She choose the look of her blog, including the topic and font because of a personal experience, her own wedding theme.

“The initial inspiration for my blog was our wedding. We had a Beatles-themed wedding we called “All You Need is ShuGar Love.” “ShuGar” is the nickname my hubs and I created, which combines the first three letters of our last names. Working with our amazing wedding planner, we came up with a “love” concept and colors that would exude this emotion. The Beatles are the perfect representation of love for us since we are both huge Beatles fans. We decided to choose warm colors with teal and blue and pops of red and yellow. We felt this represented the happiness which filled our hearts as we were celebrating our “I do’s.”

When I decided to create my blog, I was thinking what has inspired me to finally make my writing public. I immediately thought of Mr. ShuGar’s love and our marriage. Because of his support, I felt the confidence to write from my heart. Therefore, I decided to use the similar colors, fonts, and theme from our wedding. My blog uses my favorite color, which is teal, as the primary color and pops of different shades of red as the pop of color used mainly with the hearts scattered throughout my blog. I also used some other bright accent colors like yellow, green, and purple in the social media buttons to add even more brightness to my blog. Grey and white are used as the neutral tones since they are my favorite softer colors.

The font I used is the Beatles “bootle” font that was made famous by The Beatles. It was a slight nod to the music that brought Mr.ShuGar and I together. Probably only Beatles fans will notice this font used, but I didn’t want to be overtly obvious when it came to Beatles references.

Ultimately, the colors, fonts, and imagery had to exude love and happiness because that is what I write about and what inspired my blog. Everything had to feel like my heart and who I am because my blog is a snapshot of what I love.”

Color and Branding for Bloggers




It all depend of you! I am the worst example, because I wanted all the colors! But since my blog is about living colorfully, I guess I can go a little bit crazier than most. But I definitely recommend trying to use no more than 3 to 4 colors in your design including your text color. Too many colors can get confusing, and distract from your content, I know I’m breaking my own rule on my blog, but limiting colors can be as important as using the right colors to represent your blog.


There are many tools to play with and choose color palettes out there. Let’s say that you decide to use your favorite color but don’t know with what others colors to complement it. You can use tools like these and play around until you find something you like.

Or you could also create an inspiration board with images and color combinations that inspire you like my friend Melissa did for her old site. Her inspiration was really interesting. She is also a strategic brand developer so, she know what she is doing! She is in the process of updating her business structure so her site is getting a facelift. I can’t wait to see the new one!

“The color palette all started with the gold color that I knew I wanted on the site. I’ve been playing around with so many colors on my blog with previous branding, and I knew I wanted the new branding to be sophisticated and memorable. Emerald was a natural choice just because I love how the deep green sort of represents money aka I want this branding to be successful haha! I added the neutral of a gray just to balance the emerald and gold colors. And voila – how I chose my branding! Moodboards and pins like this and this really helped me solidify the look as well!”

I love the way Angel from Studio-404 designed her site. The orange splashes make me want to jump and continue reading her articles with a smile in my face. She is also a talented graphic designer, so her blog is full on inspiration and great tips!

Color and Branding for Bloggers

Opening and looking through the whole design should give the first impression of your personality to a new visitor. It is true that content is the most important thing but also, the way people feel inside a space has a lot to be with the topics you want to talk about in  the way you want people to feel, and makes everything feel organized and fluid.

The thing with bloggers is that you can’t go wrong with color and branding if what you want is to show your own personality and style!

Other helpful links that can help you:

What Does Your Brand’s Color Say About Your Business?

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Color and Branding

Yesterday I came across  an interesting twitter chat about color and branding with #ColorChat. We discussed a little bit about what our brand colors say about our business. How are we using them to identify colors to solidify our brand’s place in the market, and even a bit about cultural differences and accessibility.

I believe that the color that we choose for our brand transmits a meaning and message without needing to say anything. The color is there, on the logo, packing, website and it’s talking about your business and brand all the time.

Have you ever thought about the meaning of the color you chose for your business? 

Color and Branding

Other things you should think about when choosing colors for your brand:

1. The meaning of a color can vary depending on culture, industry, context and other factors.
2. Accessibility is important. Not just choosing a great color, think about the shade and tint you use, make it readable and enjoyable. For example, even when you think that yellow represents your brand’s personality perfectly, try to use a nice shade of it that can be readable.
3. Some companies don’t use the common colors for their industry, they choose something completely different and it works. Think about Yahoo with their purple logo or T Mobile, using hot pink. That can be a tactic to stand out and be memorable.

Still skeptical? Here is an example about how color can change the way we feel about a product or brand. Imagine these brands using colors totally different, would you still feel attracted to a burger from a green McDonalds? Would you still find Tiffany boxes stylish and delicate if they were orange?

Color and Branding

Interesting Facts:

  • Most popular colors of the world’s top brands: blue, red, black or grays and yellow or gold.
  • Red and yellow are popular in the food industry. Blue in technology and health.

From the #ColorChat I saved these interesting links, I thought you might find them interesting:

10 Free Color Palette Generators

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Color palette generators are amazing tools that can help us create unique color palettes in just seconds. Some of them let you play with different colors until you find a color scheme you love and then you can save them as an image on your computer, you can also just copy the Hex codes to use it on a design project on the computer, and others they even let you create a color palette from a picture you upload. These platforms make the process of color inspiration so much easier and faster.

Check out these 10 awesome color palette generators and find the one that works perfectly for you:

1. Kuler . Is a color tool from Adobe Systems that lets you try out, create and save various color schemes. You can download Switchboard from Adobe Labs and the desktop version of Kuler can export a color scheme straight into Adobe Photoshop, Adobe Illustrator and Adobe InDesign which is pretty cool.

Free color palette  generators

2. Colour Lovers. Colourlovers is a creative community where people from around the world create and share colors, palettes and patterns. I enjoy the clean look of the website and all the images and inspiration around, it’s addictive.

Free color palette  generators

3. Color Scheme Designer. What I love about this site is the option of to make color blind color palettes which is very important for any web design. You might find it really interesting.

Free color palette  generators

4. Color HunterUpload your image and create a personalized color palette. It’s fast and easy.

Free color palette  generators

5.  Colrd. This site is all about creating and discovering. You could spend hours there looking through color schemes uploaded from other users, making your own, look for patterns and more.

Free color palette  generators

 6. Design Inspiration. This webpage show you lots of pictures using specific color palettes. You can play for hours looking for images with specific colors in it, it’s a lot of fun.

Free color palette  generators

7.  Otto 255. Simple web tool that helps you find many variations of any color.

Free color palette  generators

 8.  Color BlenderI like this web page for their suggest Pantone match. It also has great options for Photoshop and Illustrator users.

Free color palette generators

9.  Color Explorer. Explore, create and evaluate color palettes for used in graphic design, web design, layouts, and much more.

Free color palette generators

10. PictaculousA color palette generator brought to you by Mailchimp. It looks really easy to understand what I love about this site, just upload an image from your computer and click Get My Palette, so easy!

Free color palette generators

Any other color palette generators that should be added to the list?